Lifelike Swimbait Fishing Lures for Freshwater and Saltwater

Truscend: Leading the Way in Fishing Gear Innovation

Founded in 2013, Truscend has evolved into a prominent corporation specializing in the research, design, and marketing of exceptional fishing products. By establishing unparalleled all-round product advantages, Truscend is dedicated to providing global anglers with an amazing fishing experience.

Equipped with a comprehensive OEM/ODM/DTC fishing solutions process, we remain steadfast in our commitment to seeking optimized mutual benefits for our millions of customers. Our diverse fishing gear offerings cater to the diverse needs of anglers, from lures and pliers to lines and reels.

Lifelike Swimming Action, Superb Durability, and Ultra-sharp Treble Hooks

Truscend's fishing lures boast a range of innovative features that make them a must-have for anglers. Designed with a 10-segment multi-jointed body, these lures can sink slowly and move flexibly in the water, creating a lifelike swimming action that is irresistible to predatory fish.

The high-simulation lures feature 3D realistic eyes and a pearl powder coating, making them appear delicate and vivid, as if they were a real fish. Equipped with exclusive custom fishing hooks, these lures offer superior anti-rust, corrosion resistance, and piercing power, ensuring reliable performance in both saltwater and freshwater environments.

Furthermore, the bass lures are crafted from high-quality ABS material and feature built-in rattles, continuously emitting fish-attracting sound waves to provoke the feeding instinct of target species such as bass, pike, trout, crappie, walleye, muskie, perch, snook, and salmon.

Trusted by Anglers Worldwide

Truscend's fishing gear has earned the trust and acclaim of anglers worldwide, as evidenced by the stellar customer reviews. Our products consistently maintain high ratings, reflecting the exceptional quality and performance that have made Truscend a leading name in the fishing industry.

Unlock Your Fishing Potential with Truscend

Experience the difference that Truscend's innovative fishing gear can make in your angling adventures. Explore our comprehensive range of lures, pliers, lines, reels, and more, and elevate your fishing experience to new heights.

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